We created a new brand identity and site design for healthcare startup, Docent Health. Docent's mission to make hospital experiences better and smarter for patients lent itself well to an organic and textural brand, committed to creating "beautiful connections".
We developed the identity, logo, style guide, site design & development, as well as an animated explainer video that utilizes the hand-drawn line art style and painterly washes.
ALL CARB DIET
I designed a poster for artist Kathleen Kennedy Poe's gallery showing entitled "ALL CARB DIET" – a nod to her indulgent style of painting. I used Letters from Sweden's Ferry typeface to contain adjacent portions of the artwork to draw the viewers eye into the poster. I offset the letterform design with the show's information in a simple 4 column grid set with Helvetica Neue.
As a cyclist who commutes everyday, I check the weather quite often. What I found was that most weather apps, although data heavy and informative, didn't communicate the weather all that well. So I created my own – a weather app that presents the forecast like a meteorologist would. The app utilizes National Weather Service data to state the forecast in a clear, conversational tone. No complex models, charts, and hourly breakdowns to figure out what the day might bring. Weather Simple provides the information you need in just a few sentences and an icon. Pretty simple.
And because of it's simple, straightforward design Weather Simple is popular with people who have vision impairment. I always love when I'm a part of creating something that helps people. So I made it a point to keep updating the app for better accessibility – a easy to navigate layout, thorough labeling, and optimized for VoiceOver in iOS.
I'm currently updating the app for iOS 11 and the iPhone X to enable Dynamic Text and Smart Invert. With those changes I'm confident it will be the most accessible and easiest to use weather app for the iPhone.
I launched the app in August of 2015 and it's regularly reaches the top 50 paid weather apps in the iTunes. Download it from the App Store or visit the website at www.weathersimpleapp.com.
Ball and Buck
Ball and Buck came to us with a unique opportunity – help them elevate their brand by helping to define their core attributes or "brand truth" and bringing that to life in channels they wanted to play in. We delivered on that by developing the "Ball and Buck Code" a list of rules, guidelines, and flat out anecdotal absurdities that a man could live by. We then showed how "The Code" could live in retail, digital, social, print, and through activations with a breakthrough camouflage style and introspective, aspirational writing.
Major League Additions
A web video campaign I created with my copywriting partner for BofA that highlights great additions to iconic baseball stadiums – the Green Monster at Fenway, Splash Hits into McCovey Cove, and The Gateway Arch in St. Louis. In all, we developed 9 unique stories for each major BofA market that all kicked-off on Opening Day to highlight their mobile banking offering.
Bitpong is an electronic beer pong device that keeps real-time digital scores and provides each player and team with personalized statistics in an online league they can track with a mobile app.
We created a Bauhaus inspired identity with a retro design language that utilizes the cup rack as a graphic element to frame headlines and photography.
We developed an AR experience at BEAM with the Microsoft HoloLens that enables new employees to learn more about the company and it’s people. Viewers gain a deeper understanding of the agency through experiencing historical origins, capabilities, even recorded creative sessions and design sprints. And of course, live statistics on which bagels are most popular at any given time.
Deal Hall of Fame
I created a web video campaign with the team at Digitas for BofA featuring the best deals of all time to promote their online deals product. In this video series, a centenarian outsmarts and outlives a lawyer, Thomas Jefferson makes a deal with Napoleon for a third of the US for pennies on the dollar, and a young yankee fan catches a ball and his life changes forever.
HATCH AWARD WINNER
(RED) The Face of an AIDS Free Generation
In partnership with (RED) and Bank of America we created a campaign to gain awareness for World AIDS Day and the goal of getting one step closer to ending AIDS by providing mothers greater access to treatment to block the transmission of AIDS from mother to child. The campaign features beautiful photography of the faces of healthy children who benefitted from this now affordable treatment. We also produced gripping cinemagraphs to truly bring these mother & child portraits to life.
Bank of America – Tips, Facts, and Cash Back
With the BofA consumer creative team at Digitas, I created and produced 52 digital video spots for the bank's flagship cash back credit card. We knew our audience was smart, savvy, and always looking to get the most out of their budget with lifehacks, DIY projects, and great savings ideas. So we created a video series that presented easy, everyday tips for saving cash brought to you by the everyday cash back credit card. These tips were demonstrated by three celebrity talent - DIY'er and Designer Genevieve Gorder from HGTV, YouTube star Chef Byron Talbott, and NASCAR Champ Jeff Gordon. Each talent corresponded to how the credit card earns people cash back.
Genevieve Gorder – Reclaiming an Old Table
Chef Byron Talbott – Keep it Fresh. How to Keep Guacamole Green