We created a new brand identity and site design for healthcare startup, Docent Health. Docent's mission to make hospital experiences better and smarter for patients lent itself well to an organic and textural brand, committed to creating "beautiful connections".
We developed the identity, logo, style guide, site design & development, as well as an animated explainer video that utilizes the hand-drawn line art style and painterly washes.
Ball and Buck
Ball and Buck came to us with a unique opportunity – help them elevate their brand by helping to define their core attributes or "brand truth" and bringing that to life in channels they wanted to play in. We delivered on that by developing the "Ball and Buck Code" a list of rules, guidelines, and flat out anecdotal absurdities that a man could live by. We then showed how "The Code" could live in retail, digital, social, print, and through activations with a breakthrough camouflage style and introspective, aspirational writing.
Bitpong is an electronic beer pong device that keeps real-time digital scores and provides each player and team with personalized statistics in an online league they can track with a mobile app.
We created a Bauhaus inspired identity with a retro design language that utilizes the cup rack as a graphic element to frame headlines and photography.
Creative: Ads, Posters, Identity, App
HATCH AWARD WINNER
Major League Additions
A web video campaign I created with my copywriting partner for BofA that highlights great additions to iconic baseball stadiums – the Green Monster at Fenway, Splash Hits into McCovey Cove, and The Gateway Arch in St. Louis. In all, we developed 9 unique stories for each major BofA market that all kicked-off on Opening Day to highlight their mobile banking offering.
Deal Hall of Fame
I created a web video campaign with the team at Digitas for BofA featuring the best deals of all time to promote their online deals product. In this video series, a centenarian outsmarts and outlives a lawyer, Thomas Jefferson makes a deal with Napoleon for a third of the US for pennies on the dollar, and a young yankee fan catches a ball and his life changes forever.
HATCH AWARD WINNER
(RED) The Face of an AIDS Free Generation
In partnership with (RED) and Bank of America we created a campaign to gain awareness for World AIDS Day and the goal of getting one step closer to ending AIDS by providing mothers greater access to treatment to block the transmission of AIDS from mother to child. The campaign features beautiful photography of the faces of healthy children who benefitted from this now affordable treatment. We also produced gripping cinemagraphs to truly bring these mother & child portraits to life.
Many weather apps are over-designed and over-thought. Weather Simple breaks down what people want in a weather app - speed and clarity. The app utilizes National Weather Service data to state the forecast in clear, conversational tone. No more models, charts, and hourly breakdowns to figure out what the day will bring. Weather Simple provides the information you need in just a few sentences and an icon. Pretty simple.
After 3 years since the initial sketch, Weather Simple is live! I launched the app this past summer and it's currently in the top 50 paid weather apps. Download it from the App Store or view the website at www.weathersimpleapp.com.
Bank of America – Tips, Facts, and Cash Back
With the BofA consumer creative team at Digitas, I created and produced 52 digital video spots for the bank's flagship cash back credit card. We knew our audience was smart, savvy, and always looking to get the most out of their budget with lifehacks, DIY projects, and great savings ideas. So we created a video series that presented easy, everyday tips for saving cash brought to you by the everyday cash back credit card. These tips were demonstrated by three celebrity talent - DIY'er and Designer Genevieve Gorder from HGTV, YouTube star Chef Byron Talbott, and NASCAR Champ Jeff Gordon. Each talent corresponded to how the credit card earns people cash back.
Genevieve Gorder – Reclaiming an Old Table
Chef Byron Talbott – Keep it Fresh. How to Keep Guacamole Green