Ball and Buck came to us with a unique opportunity – help them elevate their brand by helping to define their core attributes or "brand truth" and bringing that to life in channels they wanted to play in. We delivered on that by developing the "Ball and Buck Code" a list of rules, guidelines, and flat out anecdotal absurdities that a man could live by. We then showed how "The Code" could live in retail, digital, social, print, and through activations with a breakthrough camouflage style and introspective, aspirational writing.
Bitpong is an electronic beer pong device that keeps real-time digital scores and provides each player and team with personalized statistics in an online league they can track with a mobile app.
We created a retro-style identity utilizing the cup rack as a graphic element to frame headlines and photography.
Creative: Ads, Posters, Identity, App
Major League Additions
Campaign I created with my writer partner for BofA highlighting great additions to iconic baseball stadiums – the Green Monster at Fenway, Splash Hits into McCovey Cove, and The Gateway Arch in St. Louis. In all, we developed 9 unique stories for each major BofA market that all kicked-off on Opening Day to highlight their mobile banking offering.
Deal Hall of Fame
A campaign I developed with my writer partner for BofA featuring the best deals of all time to promote their online deals product. In this video series, a centenarian outsmarts and outlives a lawyer, Thomas Jefferson makes a deal with Napoleon for a third of the US for pennies on the dollar, and a young yankee fan catches a ball and his life changes forever.
HATCH AWARD WINNER 2013
(RED) The Face of an AIDS Free Generation
In partnership with (RED) and Bank of America we created a campaign to gain awareness for World AIDS Day and the goal of getting one step closer to ending AIDS by providing mothers greater access to treatment to block the transmission of AIDS from mother to child. The campaign features beautiful photography of the faces of healthy children who benefitted from this now affordable treatment. We also produced gripping cinemagraphs to truly bring these mother & child portraits to life.
Many weather apps are over-designed and over-thought. Weather Simple breaks down what people want in a weather app - speed and clarity. The app utilizes National Weather Service data to state the forecast in clear, conversational tone. No more models, charts, and hourly breakdowns to figure out what the day will bring. Weather Simple provides the information you need in just a few sentences and an icon. Pretty simple.
After 3 years since the initial sketch, Weather Simple is live! I launched the app this past summer and it's currently in the top 50 paid weather apps. Download it from the App Store or view the website at www.weathersimpleapp.com.
Tips, Facts, and Cash Back
I recently created and produced 52 digital video spots for BofA's flagship cash back credit card. Their audience is smart, savvy, and always looking to get the most out of their budget with lifehacks, DIY projects, and great savings ideas. So we created a video series that presents easy, everyday tips for saving cash brought to you by the everyday cash back credit card. These tips were demonstrated by three celebrity talent - DIY'er and Designer Genevieve Gorder from HGTV, YouTube star Chef Byron Talbott, and NASCAR Champ Jeff Gordon. Each talent corresponded to how the credit card earns people cash back.
Other creative that I've done for the bank includes working hand in hand with the bank's branding agency, Lippincott to develop the new identity and flesh out the digital arm of the guidelines. I also helped to develop a redesigned web experience for customers that offered a level of personalization and customization that a bank has never provided, setting them apart from their competitors.
Genevieve Gorder – Reclaiming an Old Table
Chef Byron Talbott – Keep it Fresh. How to Keep Guacamole Green
Jeff Gordon – Gas Saving Tips
HATCH AWARD WINNER 2013
Identity system created for local coffee roaster.
Cessna / Citation
Cessna needed a rebrand for their flagship jet – the Citation. I created a simple wordmark and livery that communicates a high-end brand which represents control, power, freedom, and of course, flight. A graphical "A" in the shape of an upward facing arrow, also an overhead view of a plane's shape, subtly communicates progress, success, and taking to the skies. This was one of many brand explorations that were presented to Cessna.
Rebrand campaign for Kaspersky Internet Security US
A collection of random graphics, thoughts, and lost pixels.
Interfaces have continually moved towards reducing their elements to the point that the experience IS the interface. I wanted to see what a browser might look like entirely without a UI – chromeless. The navigation and tabs would only appear when the user pointed their mouse in that direction. The result produces a much cleaner presentation while making the content front and center.