MINI
Editorial Model Detail Page
MINI wanted a more engaging design for their stand-alone model detail pages. I created an approach that embodied an editorial style with co-branded elements that provided a more engaging and rich experience by allowing users to shop and configure simultaneously.
TRAVEL EXPERIENCE CONCEPT
MINI was looking to broaden the definition of the brand by creating lifestyle experiences to speak specifically to their target audience – the creative class. We created an online destination narrative that viewers could explore, book, and purchase directly from the page.
AUGMENTED REALITY SHOWROOM EXPERIENCE
In concert with Microsoft's Hololens augmented reality platform, we created an enhanced MINI dealership showroom experience. Through AR, prospective buyers could experience the brand like never before without ever getting behind the wheel of a MINI. We created a virtual narrative that introduced the brand through a celebrity spokesperson to take users through a hall of history and educate them on model specs and details, all through the lens of their own eyes.
