Dragon Speech Recognition Software was rolling out their new version 11 and wanted to hit the public with a splash. In addition to online advertising, I was given the task of creating the outdoor campaign including billboards, taxitops, and bus shelters. The creative can be seen around Boston and San Fransisco.
We also developed a large holiday campaign for Dragon. I was able to art direct the direct tv commercial and also design the promotional website that viewers are directed to.
Launch Site